Write a great description
What to include, what formatting you can use, and what is not allowed.
On this page
Your description is the main text of your listing. It is required and can be up to 5,000 characters.
What to include
- What you do — your main products or services.
- Who you help — your typical customers.
- Where — your area, or "worldwide" for online businesses.
- Why you — experience, guarantees, what makes you different.
Formatting you can use
Bold, italic, bullet and numbered lists, and small headings. Keep paragraphs short — most visitors read on a phone.
Not allowed
- Links or web addresses — use the Website field.
- Copied text from another business.
- Text in all capitals, or a long list of keywords.
- Prices or offers that are not true.
Use Ask AI → Improve my description in your account for a first draft, then edit it in your own words.
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