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Write a great description

What to include, what formatting you can use, and what is not allowed.

Updated 04.10.2026 1 min read
On this page

Your description is the main text of your listing. It is required and can be up to 5,000 characters.

What to include

  • What you do — your main products or services.
  • Who you help — your typical customers.
  • Where — your area, or "worldwide" for online businesses.
  • Why you — experience, guarantees, what makes you different.

Formatting you can use

Bold, italic, bullet and numbered lists, and small headings. Keep paragraphs short — most visitors read on a phone.

Not allowed

  • Links or web addresses — use the Website field.
  • Copied text from another business.
  • Text in all capitals, or a long list of keywords.
  • Prices or offers that are not true.

Use Ask AI → Improve my description in your account for a first draft, then edit it in your own words.

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